Mobile QR Codes...the Next Trend?

Quick Response (QR) - a matrix or two-dimensional bar code that acts as a quick way to access additional information about a product or service.

QR odes store addresses and URLs that may appear in magazines, on signs, buses, business cards and beyond. Smart phones equipped with the correct reader software can scan the image of the QR code using the phone's browser to launch and redirect to the programmed URL.

Examples where QR codes are being used today:

• Dish is using QR codes to better inform audience about product offerings and provide the ability to access promotions.
• Starz is using to give users an opportunity to view trailer of upcoming season premiers.
• Ford is using to promote special offers and incentives.
• Lifetime is using QR codes to promote viewership of a new show by incorporating online, in print materials and in a television commercial.
• Emerson, a manufacturing company, is using to promote their “It’s Never Been Done Before Campaign.”
• Warner Brothers is using tags to promote the release of the film “Inception” on DVD/Blu-ray launch.

In 2011, I believe there will be less trepidation as it relates to mobile and more confidence and more planning of how to integrate a mobile strategy with the overall marketing strategy.

If you are thinking about integrating QR codes into your plan what are three things to think about?

1. Bring awareness and education to QR codes. QR codes are still in many ways new and while people are beginning to see more of them and ask questions, there is still a need to educate. Educate your audience on what they are and the benefits to be gained about your business whether it be knowledge, education, promotions incentives etc.

2. Create a compelling experience with QR Codes to grab your customer’s attention and help add value to their interaction with the brand.

3. Think Social Marketing Integration - Think how do you can leverage social media channels and integrate them into a strategy that makes an impact to your audience about your products and services.

Consider this example for better understanding creating a compelling experience and integrating with other media channels:

Email Marketing – you have 500+ individuals who subscribe to your newsletter, but the actual readership is at 25%. Perhaps embedding a QR code into your monthly emails may entice readers to read further.

• A QR code could drive users to a contest page where they can participate all the while learning about your products or services.

• A QR code could include a free give away.

• A QR code could drive to your Video Marketing page and you can turn that into a contest to vote for the best video.