Mobile Marketing – How is your Business Website viewed on a Smart Phone?

Imagine a business person, Tom Jones, who is at a local venue waiting for his next meeting with fifteen to twenty minutes to spare. Tom Jones pulls out your business card and decides to review your website and service offerings discussed in an earlier meeting on his smart phone. Tom types in your URL, and his first experience is the website is slow to load due to all the images. Finally, Tom can view your website, but he becomes frustrated as there is so much information that he has to constantly move the page and the links are so jumbled together that he keeps selecting the wrong one. Frustrated, he closes the browser window and makes a mental note to review your business website later when he is back at his office PC, but will he?

According to a white paper by Gomez.com, by 2013, the US mobile internet audience is expected to reach 134.3 million users. In addition, the white paper states that out of 1000 US mobile internet users, 58% of them expect website load speeds on their mobile devices to be comparable to, or better then, what they experience on their desktops. When creating a marketing strategy, it is important to define a mobile marketing strategy that is in sync with all other marketing efforts and tied to the user preferences to ensure marketing success and revenue generation to exceed profit margin.