Last week I presented for a business group and reiterated the importance of the business plan. Make sure you have one or dedicate time to finish it and make a commitment to dust it off and review at least once a year.
The business plan is that guiding light that provides a road map to achieving your goals. It answers such questions as: How much PROFIT do I want to make this year? What will my business look like 2-3 years from now? When is a good time to add an additional service offering to my portfolio?
Once these questions (and then some) are answered, you can build a quality marketing strategy to help you exceed business goals. Otherwise, from a marketing perspective, you are trying to throw your marketing net so broad and wide that you capture nothing in the way of leads and or brand recognition.
Remember.....Aim at Nothing and you Hit it every time.
Be Smart, and Wise....and be Successful!
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